> For the complete documentation index, see [llms.txt](https://docs.talkfurther.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.talkfurther.com/settings-and-admin/community-level-pricing.md).

# Community Level Pricing

## 1. Problem & Why It Matters

Sharing pricing on senior living websites is critical to building trust and increasing conversions.

* **The challenge:** Pricing changes often, varies by care type, and can be difficult to explain clearly.
* **The impact:** Communities that display pricing have seen up to a **20% increase in lead-to-move-in conversion rates**.
* **The risk:** If pricing is outdated, unclear, or only shows the highest possible rate, prospects may experience sticker shock and disengage.

Clear, transparent, and well-communicated pricing helps prospects understand the value included and drives more move-ins.

## 2. What It Does & How It Works

Further centralizes and automates your community pricing, ensuring it stays accurate and consistent across every channel.

* **Centralized management:** Keep all pricing stored in one place.
* **Automatic distribution:** Pricing powers your Virtual Sales Assistant, Conversational Web Forms, email/SMS automation, and website via API.
* **Care type breakdowns:** Show introductory rates and separate pricing by care type (e.g., Independent Living, Assisted Living, Memory Care).
* **Value communication:** Pair pricing with Further’s knowledge base to explain what’s included, reducing confusion and sticker shock.

**Key outcome:** Prospects receive transparent, consistent, and up-to-date pricing, leading to stronger engagement and higher conversion.

## 3. How to Set It Up

1. **Log in to the Further Dashboard.**
2. **Navigate to Settings → Pricing.**
3. **Add rates:**
   * Enter a global starting rate across all care types, *or*
   * Add starting rates for each community and care type individually.
4. **Update in bulk:**
   * Export current pricing into Excel.
   * Make updates offline.
   * Re-import the file for instant updates.
5. **Use the API (optional, advanced):**
   * Send programmatic updates daily or hourly.
   * Keep pricing in sync automatically across websites, emails, and SMS.

> 💡 **Tip:** Always display introductory or starting rates. Breaking out by care type makes pricing easier for prospects to understand and compare.

## 4. Troubleshooting Tips

* **Symptom:** Pricing not showing on the website.\
  **Fix:** Confirm your API integration is live and pulling the latest rates.
* **Symptom:** Numbers look outdated.\
  **Fix:** Check that pricing has been updated in the Dashboard or ensure your Excel import went through successfully.
* **Symptom:** Pricing not syncing across all channels.\
  **Fix:** Re-check API credentials or verify automation settings in email/SMS modules.

## 5. Frequently Asked Questions

* **Does pricing update automatically across all channels?**\
  \&#xNAN;*Yes, once updated in Further, pricing is pushed to VSA, web forms, emails, SMS, and your website API feed.*
* **Can I show pricing by care type?**\
  \&#xNAN;*Yes, you can set individual starting rates for each care type within each community.*
* **Do I need developers to keep pricing current?**\
  \&#xNAN;*Not necessarily. You can update manually via Dashboard or Excel. Developers can use the API for automated updates.*

***

## Summary

By centralizing pricing in Further, you ensure it’s always accurate, transparent, and consistently communicated across every channel. This reduces sticker shock, highlights the value of your services, and increases move-ins—helping your communities stay competitive in a market where transparency is key.


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