> For the complete documentation index, see [llms.txt](https://docs.talkfurther.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.talkfurther.com/products/web-data/virtual-sales-assistant-vsa.md).

# Virtual Sales Assistant (VSA)

Most senior living websites are static brochures, converting at 2-5% on a good day. Families scroll, skim, and leave — without ever starting a conversation.

Further's VSA turns that same website into a digital salesperson: one that engages visitors, answers their questions with AI, shares pricing, books tours, and pushes rich leads straight into your CRM.

**Core value props**

* **Maximize the traffic you already have.** Rather than paying to drive more visitors, VSA captures far more value from the ones already showing up.
* **Conversion science, baked in.** Hundreds of A/B tests across thousands of communities have shaped the language, flows, and design — so you launch on battle-tested patterns, not guesses.
* **Automated, but personal.** Instant Answers, Move-In Prediction, and segmentation make every interaction feel helpful rather than robotic, even as it scales across an entire portfolio.

***

## **What it is & What it does**

The VSA is a website assistant that appears in the lower‑right corner of your site and:

* **Increases engagement to \~20% or higher** by inviting visitors into guided experiences instead of static forms.
* Offers dedicated flows for:
  * **Scheduling tours** with calendar integration where configured. 
  * **Pricing** with “Out of My Budget” handling and website pricing modules.
  * **Viewing images** and floor plans.
  * **AI Instant Answers** for free‑text questions (e.g., pets, furnishings, services).
* Sends "New Lead" or "Tour Requested" emails to your team with full context and a link into the Conversation Dashboard.
* Syncs all lead data into your CRM, including Prospect Move‑In Prediction Score to help prioritize follow‑up.

<figure><img src="/files/LN3UMj5lR63X1QHg3XZ6" alt=""><figcaption></figcaption></figure>

***

## How it works:

* Guides visitors from curiosity to action with tailored content and CTAs.
* Captures intent (tour, pricing, info) in real time and notifies your team.
* Gives marketing and sales a single, analytics‑backed channel to optimize.
* Website visitors don’t know what to do next; CTAs feel generic and overwhelming.
* Sales only sees a small slice of visitors who are willing to fill out a form.
* Teams lose out on high‑intent visitors who want pricing, images, and quick answers right now.

***

## **How it fits in the Further ecosystem**

* Shares the same underlying Web Assistant engine as Conversational Webforms and Web Surveys.
* Feeds into the Analytics Dashboard alongside chat, phone, and SMS metrics.
* Connects with:
  * Website Pricing for clear, consistent pricing flows.
  * Move‑In Prediction and Care Surveys for deeper prioritization.
  * Instant Answers to automatically resolve most free‑text questions.

***

## **How to set it up**

**1. Prerequisites**

* Further script installed on the website.
* At least one VSA chat configured for the community or regional site.
* CRM integration and move‑in tracking in place.

**2. Enable it in the Dashboard**

* Go to Web Assistant → Virtual Sales Assistant.
* Create or select a VSA chat for the target community or regional page.
* Configure teaser design (button style, minimized/maximized behavior) and branding.

**3. Required setup steps**

* Define key flows
* Assign communities
* Set notifications

4. **Test it’s working**

Tip: Use A/B experiments on key VSA CTAs (Schedule Tour vs Request Pricing) to fine‑tune flows for your audience over time.

***

## **Integrations & Configurations**

* Required
  * Web script and at least one VSA chat per site/region.
  * CRM integration.
* Key configuration options
  * Teaser type and behavior on desktop vs mobile.
  * Which flows and buttons to expose (Tour, Pricing, Images, Surveys).
  * Whether to show Instant Answers and how responses are curated.

***

## **FAQs**

* **Can we use VSA only on some pages?**\
  Yes. Most customers start with homepage + key service pages, then expand to regional and campaign pages.
* **Does VSA support French or Spanish?**\
  Yes. VSA supports multi‑language flows; your CSM can help configure language‑specific branches and teasers where needed.
* **How does VSA impact page speed?**\
  The script is optimized to load asynchronously and should not materially slow your pages when implemented correctly.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.talkfurther.com/products/web-data/virtual-sales-assistant-vsa.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.