> For the complete documentation index, see [llms.txt](https://docs.talkfurther.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.talkfurther.com/products/web-data/google-my-business.md). # Google My Business Further’s Google Business Profile Booking integration can enable a ‘Book online’ button on supported, eligible Google Business Profiles, linking prospects directly into a Further VSA or CW booking flow while preserving GBP-specific attribution and CRM tracking. Many families begin their senior living search on Google Search and Maps, not on a community website. If a Google Business Profile only offers a phone number or website link, operators can miss high-intent prospects who are ready to book a tour right away, make it harder to measure Google-driven tours and leads, and add extra friction before a prospect can take action. Further’s Google Business Profile Booking integration can enable a direct booking entry point from supported, eligible Google Business Profiles into a Further booking flow, while preserving GBP-specific attribution and CRM tracking.
*** #### What it is and what it does Google Business Profile Booking: * Can enable a “Book online” button on supported, eligible Google Business Profiles that opens directly into a Further booking flow. * Links Google to a Further Web Assistant flow using CW or VSA V2. * Exports community and booking metadata to Google once per day through secure background jobs. * Tracks GBP bookings through a dedicated `GBP-booking` traffic source for attribution and CRM mapping. *** #### Key outcomes * More direct booking opportunities from Google. * Better visibility into Google-driven leads and conversions through a dedicated traffic source. * A more seamless experience for prospects moving from Google into a Further booking flow. *** #### What problem it solves Customers often say: * “People search on Google, but we don’t know what it’s doing for tours.” * “We want an easy booking option on Google without maintaining a separate tool.” * “We can’t reliably track Google-driven tour requests back to our CRM.” This integration helps solve those problems by: * Capturing high-intent traffic directly from Google into an existing Further flow. * Reusing the same booking experience already configured in Further, instead of sending prospects into a separate booking system. * Preserving GBP-specific attribution for downstream reporting and CRM mapping. *** #### Value propositions * **Meet prospects where they start.** Many families begin their search on Google, and the booking button can let them act without first navigating to the website. * **No separate booking tool to manage.** Everything is managed directly in Further. * **Better reporting.** GBP-booking gives teams a dedicated traffic source for measuring Google-driven conversions. *** #### How it fits in the Further ecosystem This integration works with the rest of the Further platform by: * Using a CW or VSA flow as the booking experience. * Feeding GBP-originated activity into Further attribution and analytics workflows. * Supporting CRM mapping through the `GBP-booking` source. *** #### Important notes * This feature is currently best handled by Support, not as a fully self-serve customer workflow. * Only CW and VSA are supported. Legacy VSAs are not available for GBP booking flows. * Updates are not real-time. Data is exported once every 24 hours, and Google may take additional time to reflect changes. * Google controls the visible button label. Although a Booking Label setting may appear in Further, Google does not currently support label customization from our side. *** #### How do you set it up **1. Prerequisites** * The community must be active. * The community must have valid location information that matches Google Maps data as closely as possible. * The Google Business Profile category must be supported by the integration. * The community must have an active CW or VSA booking assistant configured. * CRM traffic source mapping for `GBP-booking` should be confirmed during onboarding. **2. Enable or access it** Support can configure the feature in: `Settings → Google Business Profile Booking` Setup includes: * Selecting the target community. * Linking a CW or VSA V2 assistant. * Selecting the starting module, often a Date Picker or another tour-booking module. * Saving the configuration so the community is queued for the next upload to Google. **3. Required setup steps** * Confirm the booking flow is stable and appropriate for Google traffic. * Verify eligibility: active community, valid address, supported category, active assistant. * Coordinate CRM source mapping for `GBP-booking` so leads do not enter the CRM with an empty or incorrect source value. * Decide whether to use a dedicated CW for GBP bookings or reuse an existing flow. **4. How to test it’s working** After the daily export runs: * Search for the community on Google and confirm the booking button appears on a supported listing. * Click the button and confirm it opens the correct Further booking flow and starting module. * Submit a test booking request and confirm the lead is attributed correctly through the `GBP-booking` source and mapped properly downstream. *** #### Tip If you expect frequent changes to your main tour-booking flow, use a dedicated CW instance for GBP. This reduces the risk of unintentionally breaking Google bookings when the main website flow changes. *** #### Integrations and configuration overview **Required** * Google Business Profile listing for each community. * CW or VSA booking flow. * CRM mapping for the `GBP-booking` traffic source. **Optional** * Reporting through Marketing Insights or BI using the GBP traffic source. **Key configuration options** * Which Web Assistant is linked. * Which starting module is used for the booking journey. * Whether to use a shared booking flow or a dedicated GBP-specific flow. *** #### FAQs * **How long before the “Book online” button appears after setup?** * Uploads happen every 24 hours, with the current task running at approximately 7:00 AM UTC. Google may take additional time to process and reflect updates, so changes are not immediate. * **Can we change the button label text?** * No. Google currently controls the visible label. The Booking Label setting in Further does not override the text shown in Google. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.talkfurther.com/products/web-data/google-my-business.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. 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