> For the complete documentation index, see [llms.txt](https://docs.talkfurther.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.talkfurther.com/products/web-data/dynamic-virtual-sales-assistant.md). # Dynamic Flows Most senior living communities struggle to turn website traffic into tours and move-ins. * Out of \~1,000 website visitors, only about **4 schedule a tour**. * Of those tours, on average **2 become move-ins**. * Tours are the strongest predictor of move-ins, but most websites don’t maximize conversions. Dynamic Flows helps you turn more of your existing web traffic into tours and move-ins—without increasing ad spend—by testing and optimizing how visitors interact with your Virtual Sales Assistant. ![Dynamic Flows Chat Editor](/files/b6qvWKR5xMDg3ajBHmWR) *** ## What It Does & How It Works **Dynamic Flows** is a major upgrade to Further’s Virtual Sales Assistant (VSA). Instead of one static conversation, you can now create **multiple flows, targeted to different visitors, and continuously test what works best.** * **Experiment with conversations:** Try different starting points (pricing, availability, tours) and see which path captures the most interest. * **Track what matters:** Every experiment is tied to the outcomes that drive your business—capturing contact info and booking tours. * **Double down on winners:** Successful flows are highlighted so you can scale them; underperformers can be retired. * **Target by audience:** Tailor flows to visitor source, location, visit history, or care type. ![Dynamic Flows Chat Editor](/files/i5jgQxRRu4f1pOXMWgfh) *** ## What You Can Do With It Dynamic Flows gives you the freedom to test messaging, design, and targeting. Here are practical examples: **Conversation and Calls-to-Action** * Start with **Availability** questions to quickly qualify leads. * Use **Pricing-first** flows to appeal to cost-conscious families. * Lead directly with a **“Schedule a Tour”** CTA to shorten the path. * Compare **image-led modules** vs. simple **button CTAs**. ![Dynamic Flows Chat Editor](/files/UjZ2QlTCE15EgaWbc2Zd) **Design Variations** * Test **background images vs. solid colors** (sometimes simple wins). * Try **dark mode vs. light mode** styling. * Adjust **tone and wording** in intros and CTAs. * Experiment with **when the first prompt appears** to reduce bounce. **Personalization** * Show different flows for **Google Ads visitors vs. Google My Business locals**. * Target based on **distance** (local vs. 100+ miles away). * Change flows for **first-time vs. returning visitors**. * Tailor conversations to **assisted living vs. memory care** shoppers. * Differentiate between **searching for themselves vs. a loved one**. ![Dynamic Flows Chat Editor](/files/ckXMhoxL6TU0JRV56AHF) > **Note:** Personalization isn’t always better—sometimes a general approach wins. Dynamic Flows helps you find out what actually works. *** ## Integrations & Configuration **Required** * Virtual Sales Assistant live on your website. * CRM connection to capture and track leads, tours, and move-ins. **Optional (recommended)** * Calendar sync for direct online tour scheduling. **Configuration options** * **Entry points:** Homepage, pricing page, floor plans, or “Book a Tour” pages. * **Targeting conditions:** Traffic source, distance, visit history, care type, role (self vs. loved one) and many more * **Optimization goals:** Contact info captured or tours booked. * **Styling:** Colors, images, light/dark mode, wording. * **Traffic split:** The system will automatically split traffic and let you know when a variant is successful. *** ## How to Set It Up **Step 1: Enable Dynamic Flows** * Go to **Web Assistants → Virtual Sales Assistant → Dialog Flow Editor** * Click **+ Button** on the right hand side of the screen (you may need to scroll if you have a lot of variants) ![Dynamic Flows Chat Editor](/files/hopETcTH768C9Da5eJMC) **Step 2: Build Your First Experiment** 1. Choose the users to target and name your experiment (Eg. Schedule A Tour Pop Up For Return Visitors) 2. Select how you want to target users based on traffic source, previous interactions, distance from the community and more 3. Create your Flow and click the "Create experiment for this flow" ![Dynamic Flows Chat Editor](/files/ckXMhoxL6TU0JRV56AHF) **Step 3: Create New Experiment Content** 1. Decide to create a new experiment from scratch 2. Edit the Type of the first option for a new pop up experience, add in additional steps to existing flows, try new language or test any new approach to engageing with prospects you want. ![Dynamic Flows Chat Editor](/files/RT8DcQ6RjlNDdZCvlfeu) **Step 3: Monitor Results** * View experiment results in the dashboard. * **Green = winner**, **Red = underperformer**. * Wait until results are statistically significant. ![Dynamic Flows Chat Editor](/files/jUdVKImCSgUALSnFFzw4) **Step 4: Scale and Repeat** * Keep the winning flows live. * Retire or adjust weaker flows. * Launch new experiments regularly. *** ## Frequently Asked Questions * **Do I need technical skills to use Dynamic Flows?**\ No, flows are created directly in the VSA editor—no coding required. * **How many flows can I run?**\ Unlimited. You can test multiple flows at once and compare results. * **How soon will I see results?**\ You may see early trends in a couple of weeks, but significant results usually take a several weeks of traffic. * **What if a new design underperforms?**\ Simply pause it—Dynamic Flows makes it easy to go back to the best-performing variant. *** ## Conclusion Dynamic Flows transforms the Virtual Sales Assistant into a continuous optimization engine. By testing new approaches, measuring real results, and scaling what works, your community can capture more contact info, book more tours, and increase move-ins—all from the traffic you already have. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.talkfurther.com/products/web-data/dynamic-virtual-sales-assistant.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.