> For the complete documentation index, see [llms.txt](https://docs.talkfurther.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.talkfurther.com/products/web-data/discounts-pricing-api.md). # Discounts & Pricing API Pricing transparency is one of the most important drivers of conversion in senior living. Prospects want to know not only what the costs are, but also where they’re getting a deal. At the same time, operators need a consistent way to manage prices across websites, campaigns, and sales tools without worrying about discrepancies. Further’s **Discounts Showcase & Pricing API** solves both challenges by making pricing and discounts easy to manage, consistent across every channel, and compelling to the customer. ![Discounts](/files/ZJnK7yrNKsJBE5Bik0Jk) *** ## What It Does * **Centralizes pricing** in one dashboard or API, ensuring a single source of truth. * **Displays discounts visually** with strikethrough pricing and clear savings amounts automatically in Further's VSA and Conversational Webform. * **Keeps websites updated automatically** with real-time pricing and discounts. * **Supports programmatic updates** push pricing to Further using our API automatically and it can be refreshed hourly, daily, or on a custom schedule. *** ## How It Works 1. Add your base pricing into Further’s dashboard (or send prices directly via the API). 2. Define discounts (e.g., seasonal offers, move-in specials, or limited-time incentives). 3. Further automatically calculates and displays: * The original price (strikethrough). * The discounted price. * The savings amount. * Set expiration dates for discounts 4. Publish these prices and discounts to your website via the **Further Pricing API**. 5. Prospects see consistent, transparent pricing that updates everywhere—without manual work. *** ## Key Benefits * **Consistency Across Channels** – No more mismatched pricing between your CRM, website, and campaigns. * **Higher Conversions** – Discounts and savings are clearly communicated, improving trust and urgency. * **Flexible Updates** – Pricing can be adjusted manually in the dashboard or sent programmatically from your systems. * **Future-Proof** – As your pricing strategy evolves, Further adapts with you. *** ## Integrations & Configuration * **Required**: Further Virtual Sales Assistant or Conversational Webform * **Optional**: Programmatic API feed from your internal pricing database * **Configuration Options**: * Frequency of updates (hourly, daily, weekly). * Display rules for discounts (Expiration dates, communities selected). * Website integration using Further’s Pricing API. *** ## How to Set It Up 1. **Prerequisites** * Access to the Further dashboard. * Request API credentials if using programmatic pricing updates. 2. **Enable Pricing Management** * In the dashboard, enter your starting prices, optionally by care type * Add discount rules and define how they should display (strikethrough + savings amount). ![Source Mapping](/files/diAVDR5w4uoAtPTybdZf) 3. **Integrate with Website** * Use Further’s Pricing API to pull the correct prices and discounts into your site's pricing widget or pages. You can read about how to do this using our docs [here](https://api-docs.talkfurther.com/). 4. **Test & Verify** * Confirm discounts are showing correctly with both strikethrough and savings amount. * Check that updates made in Further are reflected on your website within your configured sync window. *** ## Troubleshooting * **Symptom:** Discounts not showing on the website\ **Fix:** Verify your site is pulling from the Further Pricing API and that discounts are enabled in the dashboard. * **Symptom:** Prices out of date\ **Fix:** Ensure the frequency of updates is set correctly (hourly, daily, etc.) and confirm your programmatic feed is sending the latest values. * **Symptom:** Strikethrough not appearing\ **Fix:** Check display settings in the dashboard to confirm discount visualization is turned on. *** ## FAQs * **Do I need to manually update both base prices and discounts?**\ \&#xNAN;*No. You can do this once in the dashboard, or send everything programmatically via the Pricing API.* * **Can I choose how often prices update?**\ \&#xNAN;*Yes. Updates can be manual, scheduled daily, or even as frequent as hourly.* * **What if I already have a pricing system?**\ \&#xNAN;*You can integrate your existing system with Further’s API to sync automatically—no double entry required.* * **Can I show discounts only for certain communities or units?**\ \&#xNAN;*Yes. Discounts can be configured at the community or unit level for maximum flexibility.* *** With Further, pricing becomes more than just numbers on a page—it becomes a powerful sales tool that builds trust, urgency, and consistency across every customer touchpoint. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. 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