> For the complete documentation index, see [llms.txt](https://docs.talkfurther.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.talkfurther.com/products/web-data.md). # Web & Data Further's Web & Data products turn your website into a conversion engine. We help more visitors become qualified leads, book tours faster, and give your team the data and tools to continuously optimize results. ![Web & Data](https://1418839770-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMBxf1KFRmtFcAlm6XKjH%2Fuploads%2Fgit-blob-c01947de10f3318702e3c60ffe5b027a2849ea13%2Fweb-and-data.webp?alt=media) ## Why it matters * Increase tour bookings and move-ins without increasing ad spend * Personalize on-site experiences and messages based on real visitor context * Automate follow-ups and surface insights that drive better decisions ## What you can do with Web & Data * Meet visitors with a guided conversation instead of a form, and test which version converts better * Answer questions at any hour and book tours against real calendar availability * Spot returning visitors and score which leads are worth your team's time * Keep pricing, discounts and content consistent everywhere a family sees them * Map CRM sources, filter spam, and keep lead data clean ## Product guides ### Engagement Tools * [Inbound Call Platform](/products/web-data/inbound-call-platform.md) * [Virtual Sales Assistant (VSA)](/products/web-data/virtual-sales-assistant.md) * [Conversational Webforms](/products/web-data/conversational-webforms.md) * [Web Surveys](/products/web-data/care-financial-surveys.md) ### Inside the conversation * [Instant Answers](/products/web-data/instant-answers.md) * [Dynamic Flows](/products/web-data/dynamic-virtual-sales-assistant.md) ### Forms and landing pages * [Landing Pages](/products/web-data/landing-pages.md) * [Static Webforms](/products/web-data/static-webforms.md) * [Webform Listener](/products/web-data/conversational-webforms-1.md) ### Increase visibility & Performance * [Google Business Profile](/products/web-data/google-business-profile-integration-book-now.md) * [Google Ads Conversion](/products/web-data/google-ads-offline-conversions.md) ### Content and community data * [Content Hub and Community Data](/products/web-data/content-hub-knowledgebase.md) * [Community Level Pricing](/settings-and-admin/community-level-pricing.md) * [CRM Source Mapping, Lead Qualification & Spam Filters](/products/web-data/crm-source-mapping.md) * [Discounts & Pricing API](/products/web-data/discounts-pricing-api.md) ### Insights and decisioning * [Move In Prediction](/products/web-data/move-in-prediction.md) * [Return Website Visitor Alerts](/products/web-data/return-visitor-alerts.md) * [Detailed Marketing Analytics](/products/analytics/further-dashboard.md) ### Community experience * [Website Banners](/settings-and-admin/website-banners.md) * [Community Events](/products/web-data/community-events.md) ### Nurture and re-engage * [Marketing Automation](/products/web-data/marketing-automation.md) ### Privacy and tracking * [Visitor Consent](/settings-and-admin/visitor-consent.md) ## Coming soon: AI Discovery Most families leave your website without ever saying what they actually need. They might book a tour or leave a phone number, but the questions that matter, like who the care is for, how soon they need it and what worries them most, go unanswered. So your team's first call starts from scratch, asking questions the family has already thought hard about, and some families never pick up at all. We are building an assistant that has that conversation with the family on your website, the way a good sales counselor would, and hands your team a short brief before the first call: who they are, what they need, and what to talk about. Families feel listened to from the first click, and your team calls knowing exactly where to start. Want to hear more? Ask your Customer Success Manager. ## Getting started 1. Learn about the Further Web & Data products including [Inbound Phone](/products/web-data/inbound-call-platform.md), [Virtual Sales Assistant](/products/web-data/virtual-sales-assistant.md), [Conversational Webforms](/products/web-data/conversational-webforms.md) & [Web Surveys](/products/web-data/care-financial-surveys.md). 2. Check [Settings & Admin](/settings-and-admin/settings-reference.md) to see which changes your team can make in the dashboard and which need your CSM. 3. Optimize on-site conversion with [Dynamic Flows](/products/web-data/dynamic-virtual-sales-assistant.md) and [Instant Answers](/products/web-data/instant-answers.md). 4. Expand reach with [Google Ads](/products/web-data/google-ads-offline-conversions.md) & [Google Business Profile Integrations](/products/web-data/google-business-profile-integration-book-now.md) 5. Keep content and data consistent with the [Content Hub and Community Data](/products/web-data/content-hub-knowledgebase.md) and [CRM Source Mapping](/products/web-data/crm-source-mapping.md). 6. Layer in decisioning with [Move In Prediction](/products/web-data/move-in-prediction.md) and [Analytics](/products/analytics.md) 7. Nurture and re-engage prospects with [Marketing Automation](/products/web-data/marketing-automation.md). --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://docs.talkfurther.com/products/web-data.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.