> For the complete documentation index, see [llms.txt](https://docs.talkfurther.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.talkfurther.com/products/analytics/benchmarks.md). # How to use Benchmarks Benchmarks give your teams a clear picture of **how your communities are performing compared to the industry average**. They allow you to identify where you’re strong, where you’re underperforming, and where you should focus your marketing and sales energy. Without benchmarks, it’s hard to know whether a low conversion rate is unique to your community—or a challenge across the industry. With benchmarks, you can see if you’re actually ahead of the curve, or if you need to refine your strategy. *** ## What Benchmarks Track Further’s Benchmarking Dashboard measures performance across the full funnel—from first website visit to resident move-in. **Core Metrics:** * **Visits** – How many people are visiting your website. * **Leads Generated** – How many prospects are filling out forms, calling, or otherwise converting. * **Tours Requested** – The number of tour requests booked through your website or call center. * **Lead Score** - The average likelihood of a prospect to move in. Prospects with a score above 90% have a 25% chance of moving in, and less than 1% for leads with a score under 50. * **Financially Unqualified** - Prospects who view pricing and indicate it is out of their budget * **Move-Ins** – Tracked via CRM integrations, showing how many leads ultimately became residents. ![Benchmarks](/files/vWwpDLB0YRWO1OQjUoY8) **Intermediate Metrics:** * **Lead Score** – Further’s AI-driven scoring system to show whether leads are high or low quality. This helps you see whether fewer, higher-quality leads might be more valuable than chasing volume. *** ## How to Use the Insights Benchmarks aren’t just numbers—they tell a story. Some common takeaways: * **High visits, low leads** – You may be attracting traffic that isn’t qualified. Time to optimize sources or improve conversion paths. * **High leads, low quality** – Generating too many unqualified leads? Focus on better targeting and quality over quantity. * **Strong lead score, fewer leads** – Don’t panic. Higher quality leads can be better than raw volume. *** ## Going Deeper: Traffic Source Benchmarks We separate benchmarks into **organic** and **paid** channels, so you can diagnose performance at a granular level. * **Organic (SEO)**\ Compare Google SEO vs. Bing SEO vs. other organic sources. * If you see lower organic traffic, it may be due to smaller communities, geography, or SEO gaps. * Benchmarks highlight whether you should invest in listings, content, or local SEO to compete more effectively. ![Organic Traffic](/files/frH64aFNHyFEK4BNqRcw) * **Paid (Ads)**\ Evaluate your Google Ads and other paid campaigns against industry performance. * If you’re generating lots of leads but no move-ins, while peers generate more move-ins from fewer leads, you may need to refine targeting, improve keyword strategy, or adjust negative keywords. ![Paid Ads](/files/VgJ8hZuGPz9YgWapOy3M) *** ## Filters & Custom Views The dashboard is designed to let you slice and dice the data to match your goals: * **By Community** – See performance at an individual location level. * **By Ownership Group or Region** – Spot patterns across your portfolio. * **By Care Type** – Compare independent living, assisted living, or memory care separately. * **By Region** – Filter to compare against industry averages in your specific geography. * **By Keyword** – View which keywords perform well or poorly across the industry to inform your ad strategy. ![Filters](/files/CdTJmJx5CIHJ1fV3DOJw) *** ## How to Access 1. Log into the **Further Dashboard**. 2. Navigate to **Stats → Benchmarks**. 3. Apply the filters (community, care type, region, traffic source) that matter most to your analysis. 4. Review where you stand versus peers and industry averages. *** ## How This Can Help Senior Living Operators Benchmarks transform raw numbers into **actionable insights**. They give sales and marketing teams confidence that they’re focusing on the right activities: * Use Benchmarks to explain trends to stakeholder (eg. Ownership, Exec Team, Community Teams, etc.) * Cut wasted spend on low-quality leads. * Understand whether your challenges are unique—or shared across the industry. * Identify strengths and weaknesses in the customer acquisition funnel With this tool, operators can shift from guesswork to **data-driven decision making**, leading to higher-quality leads, more tours, and ultimately more move-ins. *** --- # Agent Instructions This documentation is published with GitBook. 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