> For the complete documentation index, see [llms.txt](https://docs.talkfurther.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.talkfurther.com/products/analytics/ai-insights.md).

# AI Insights

The AI Insights feature in Further transforms raw marketing data into actionable insights. Instead of drowning in dashboards and reports, you can ask plain-English questions and get clear answers powered by large language models (LLMs).

It connects your marketing, sales, and move-in data to show which campaigns are driving real results — not just clicks or form fills, but actual move-ins. By doing so, it helps operators spend smarter, reduce wasted budget, and make faster decisions that improve occupancy.

![AI Insights](/files/c1zIceRo2doYz9ZxO8NU)

***

## What It Does & How It Works

The AI Insights feature goes beyond analytics dashboards by:

* **Answering natural-language questions** about your marketing performance (e.g., "Which keywords are not generating any leads?").
* **Analyzing full-funnel data** — from first website click through to move-in — across ads, calls, SMS, forms, and the Virtual Sales Assistant understand what is working and what isn't
* **Highlighting actionable insights** such as traffic sources and keywords that generate volume without quality, or inconsistencies in UTM tracking.
* **Easy integration with third party data sources** upload raw occupancy data or cost data from Google ads and the AI Insights feature will instantly combine it with your Further data to generate interesting insights

![Canned Report](/files/eIFSjyuHWUdSyxQVwTXL)

**Key outcomes:**

* Clear understanding of ROI by channel.
* Quick wins for where to double down marketing spend
* Better understanding of prospect interests
* Faster decision-making without relying on manual report building.
* Reduced wasted ad spend on low-performing sources.

***

## Integrations & Configuration

* **Required integrations**
  * CRM (Yardi, Salesforce, Aline including Sherpa and Enquire, WelcomeHome, etc.)
  * Ad platforms (Google Ads, Facebook, Display)
  * Further Calls, Forms and VSA

***

## How to Use It

1. **Click On the "AI Insights" in the side bar on the Further Dashboard**
   * Click on one of the existing reports, and then ask follow on questions
   * Enter in your own question about your sales and marketing data
2. **Bring In Additional Data sources**
   * Either upload CSVs or add in data from other sources to create cross system reporting. For example you could include your monthly spend on Google Ads and Bing Ads to calculate a Cost Per Move In, broken out by community

![Third Party Data](/files/chOIKBQkztRefzT4OBDf)

3. **Validating The Reports**
   * This reporting is powered by ChatGPT and as such can hallucinate. Typically, ChatGPT will tell you when it is not giving you actual numbers, but representative numbers, but it is possible for the LLM to make a mistake
   * All data reports you generate can be validated by going to the "Stats" screening and double checking.
   * You can also reach out to <support@talkfurther.com> and we can help validate anything you are seeing in your AI Assistant

***

## Frequently Asked Questions

* **Is this feature available now?**\
  Yes, but it is currently in **beta** with continuous refinement expected over the next 3–4 months.
* **Do I need technical skills to use it?**\
  No — you can ask questions in plain English.
* **Can it replace dashboards?**\
  It complements them. Dashboards remain available, but the Assistant provides quicker answers.
* **How accurate are the results?**\
  The results are typically very accurate, but sometimes the LLM will give an example report if it doesn't think it has access to the correct data sources.

***


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